VBA String Literals Escaping nonprintable characters and line continuations
Escaping the " character
VBA syntax requires that a string-literal appear within " marks, so when your string needs to contain quotation marks, you'll need to escape/prepend the " character with an extra " so that VBA understands that you intend the "" to be interpreted as a " string.
'The following 2 lines produce the same output
Debug.Print "The man said, ""Never use air-quotes"""
Debug.Print "The man said, " & """" & "Never use air-quotes" & """"
'Output:
'The man said, "Never use air-quotes"
'The man said, "Never use air-quotes"